Key Responsibilities:
Strategic Growth Planning
Own the end-to-end performance marketing strategy aligned with overall business objectives (revenue, CAC, LTV, etc.)
Develop a deep understanding of customer journeys and create full-funnel marketing plans across paid channels
Identify growth opportunities and strategic bets based on data, user behaviour, and business needs
Campaign Ownership & Execution
Plan, launch, and manage performance campaigns across ad platforms (Google Ads, Meta (Facebook/Instagram), Programmatic, DV360, etc)
Drive A/B testing across creatives, landing pages, and targeting to continuously improve performance
Take full ownership of budget allocation and media mix modelling for maximum ROI and efficiency
Data-Driven Optimization
Monitor and analyze KPIs like CAC, ROAS, LTV, and retention; translate insights into actionable recommendations
Build predictive and performance dashboards in collaboration with analytics and data teams
Drive cross-platform attribution analysis to influence spend and customer acquisition strategy
Cross-Functional Collaboration
Partner with brand, content, tech, and product teams to ensure performance campaigns are aligned with broader marketing narratives and product priorities
Influence creative development with data-backed inputs to improve ad effectiveness
Market Intelligence & Competitive Benchmarking
Stay on top of digital marketing trends, tools, and industry benchmarks.
Analyze competitor strategies and use learnings to drive continuous improvement.