Growth Head: D2C Omnichannel Brand
Location: Mumbai| Reports to: Founder | Experience: 6-10 years | Team: Performance, CRM, SEO, content and store marketing (direct and agency)
About the Role
We are looking for a Growth Head to own end-to-end growth for a D2C brand that sells through its website, marketplace and its own retail stores. You will own revenue, customer acquisition and retention across online and offline channels, and build a growth engine that connects the two. This is a hands-on leadership role for someone who is equally comfortable reading a CAC dashboard and walking a store floor.
Key Responsibilities
1. Growth Strategy and P&L
Own the annual growth plan, revenue targets, marketing budget and channel mix
Own the growth P&L, including CAC, ROAS, contribution margin and LTV: CAC
Decide where the next rupee goes across paid, CRM, organic, influencer and store-led channels
2. Performance Marketing and Acquisition
Lead paid acquisition across Meta, Google and emerging channels
Build and manage the agency ecosystem; hold partners accountable to efficiency and scale
Drive creative testing, funnel optimization and conversion improvements
3. Omnichannel and Store Growth
Build the online-to-offline playbook: store locator, appointment booking, click-and-collect, local ads and hyperlocal campaigns
Support new store launches with catchment-led marketing and track walk-ins, conversion and store-level CAC
Work with Retail Ops to align offers, inventory visibility and customer experience across channels
Create a unified view of the customer across web, app, store and marketplaces
4. CRM, Retention and Loyalty
Own lifecycle marketing across WhatsApp, email, SMS and app
Build loyalty, referral and repeat-purchase programmes
Improve repeat rate, LTV and cohort retention through segmentation and personalization
5. Brand-Led and Organic Growth
Oversee influencer, content, SEO and community-led growth
Partner with the Brand team so performance and brand-building reinforce each other
6. Analytics and Experimentation
Set up dashboards, attribution models and a weekly growth review rhythm
Run structured experiments across the funnel and scale what works
Work with Tech and Data on tracking, CDP and martech stack decisions
7. Team Leadership
Hire, coach and develop a high-performing growth team
Set clear OKRs and build a culture of ownership, speed and data-driven decisions
Partner with Product, Tech, Retail, Merchandising, Finance and Brand leadership
Must-Have Requirements
10-15 years of experience in growth, performance or digital marketing, with at least 3-4 years leading a team
Proven experience in a D2C brand with an omnichannel model (website plus owned retail stores)
Has owned end-to-end growth (acquisition, conversion, retention and revenue), not just a single channel
Strong command of CAC, ROAS, LTV, cohort analysis and funnel metrics
Hands-on experience with Meta Ads, Google Ads, CRM tools and analytics platforms
Experience managing agencies and a P&L or marketing budget of meaningful scale
Strong leadership, stakeholder management and communication skills
Good to Have
Experience with store launches, hyperlocal marketing or offline-to-online attribution
Background in a premium, lifestyle, home, fashion or beauty category
Exposure to marketplaces, quick commerce or international growth
Experience scaling a brand from early stage to multi-city presence
MBA or a degree in marketing or business (preferred, not mandatory)
Key Success Metrics
Revenue growth across online and offline channels
CAC, blended ROAS and contribution margin
Repeat purchase rate, retention and LTV
Store walk-in and conversion improvement
Team strength and speed of execution
Who Will Thrive Here
You are a builder who has taken a brand from one stage to the next. You are numbers first but understand brand, customers and store experience. You are comfortable owing to outcomes, making budget calls and managing both agencies and a team.
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