Associate Director / Director – Growth
Location: Mumbai
Experience: 8–15 years
CTC: Up to ₹50 LPA
The Opportunity
We are looking for a Growth Leader to build and scale the growth engine for a new consumer brand. This is a high-ownership, entrepreneurial role where you will be responsible for taking the business from 0→1 and scaling it further.
You will own the entire growth funnel — acquisition, conversion, monetisation, retention and revenue, while building the team, processes and growth playbook from the ground up.
What You Will Own
Own the overall D2C growth strategy and revenue agenda.
Build the growth engine across Customer Acquisition, Performance Marketing, Ecommerce, CRO, CRM and Retention.
Own key business metrics including Revenue, CAC, LTV, ROAS/MER, AOV, Conversion, Repeat Rate and Contribution Margins.
Develop and scale acquisition channels across Meta, Google, affiliates, influencers and emerging channels.
Drive CRO, funnel optimisation, experimentation and A/B testing to improve conversion and monetisation.
Build customer lifecycle and retention strategies to increase repeat purchases and LTV.
Identify new growth opportunities, categories, channels and customer segments.
Partner closely with Brand, Product, Creative, Ecommerce and Business teams to drive growth.
Build and lead a high-performing Growth team and manage external partners/agencies.
Use data, consumer insights and experimentation to make fast, high-impact decisions.
Work closely with the Founder/Leadership team on GTM, business strategy, budgets and growth planning.
What We’re Looking For
8–15 years of experience with strong exposure to D2C, Ecommerce or consumer businesses.
Proven track record of scaling revenue and building D2C growth engines.
Experience owning business/revenue metrics, and preferably P&L or contribution economics.
Strong understanding of CAC, LTV, ROAS/MER, AOV, conversion, retention and unit economics.
Hands-on understanding of Performance Marketing, CRO, CRM and customer lifecycle.
Experience in 0→1, new brand, new category or new business building is highly preferred.
Experience hiring and building high-performing Growth teams.
Strong analytical and commercial mindset with the ability to connect marketing activity to business outcomes.
Entrepreneurial, hands-on and comfortable operating in a high-ambiguity, high-growth environment.
Strong consumer and brand understanding, especially in premium/aspirational categories, will be an advantage.
The Ideal Candidate
You are someone who doesn't look at Growth as just Meta + Google + ROAS.
You think about the complete equation:
Customer → Acquisition → Conversion → Revenue → Retention → LTV → Profitability
Most importantly, you think and operate like a business owner.
If building a brand from scratch and scaling it excites you, we'd love to hear from you.