Find your next job opportunity

Role Purpose

The Regional Branding Manager is responsible for driving the execution of regional branding, visual merchandising, and market activation initiatives across the North 1 region. The role ensures consistent brand visibility, enhances customer experience at franchisee showrooms and dealer counters, strengthens competitive positioning, and supports business growth through impactful on-ground marketing execution.

The incumbent will collaborate closely with Sales, Marketing, Product Management, Franchise Development, and external vendors to deliver high-quality branding initiatives while maintaining brand standards and operational excellence.

Key Responsibilities

Regional Branding Strategy & Execution

• Develop and execute regional branding plans aligned with the organization's marketing strategy and business objectives.

• Ensure consistent implementation of brand guidelines across franchisee showrooms, dealer counters, exhibitions, and customer touchpoints.

• Identify branding opportunities that enhance market visibility and customer engagement.

Visual Merchandising & Product Display

• Plan, monitor, and optimize tile display layouts across franchisee showrooms and dealer outlets.

• Drive periodic refresh of product displays to showcase new launches, premium collections, and seasonal campaigns.

• Ensure optimum product visibility and adherence to visual merchandising standards.

Market Activation

• Plan and execute regional marketing campaigns, product launches, dealer meets, architect events, influencer programs, and customer engagement activities.

• Support sales initiatives by creating impactful branding and promotional activities at the market level.

• Coordinate participation in regional trade fairs and exhibitions.

Brand Compliance & Quality Control

• Conduct regular branding audits to ensure compliance with corporate branding guidelines.

• Monitor the quality, maintenance, and effectiveness of branding assets across the region.

• Ensure timely corrective actions for branding gaps identified during audits.

Vendor & Agency Management

• Identify, evaluate, onboard, and manage branding vendors, fabricators, printers, and event agencies.

• Ensure projects are delivered on time, within budget, and as per quality standards.

• Monitor vendor performance through defined service level expectations.

Market Intelligence

• Track competitor branding initiatives, showroom experience, product displays, and promotional campaigns.

• Provide actionable market insights and recommendations to strengthen brand positioning.

• Monitor emerging retail branding trends and recommend best practices.

Cross-functional Collaboration

• Partner with Sales, Product, Marketing, and Regional Business teams to execute branding initiatives effectively.

• Coordinate with franchisees and channel partners to ensure seamless implementation of branding programs.

• Support new showroom launches, renovations, and rebranding initiatives.

Team Management

• Lead, mentor, and develop the regional branding team.

• Allocate responsibilities, monitor execution, and drive accountability.

• Foster a culture of collaboration, innovation, and continuous improvement.

Reporting & Budget Management

• Track branding budgets and ensure optimum utilization of resources.

• Prepare periodic MIS, branding reports, audit summaries, and project status updates.

• Measure the effectiveness and ROI of branding initiatives using defined KPIs.

Role Specifications

• Extensive experience in regional branding, retail marketing, and visual merchandising.

• Strong understanding of franchisee and dealer network management.

• Experience managing multiple branding projects across large geographical territories.

• Exposure to vendor management, event execution, and brand activation.

• Willingness to travel extensively across the assigned region.

Desired Candidate Profile

• MBA in Marketing or equivalent qualification.

• 10–15 years of experience in branding, retail marketing, trade marketing, or visual merchandising.

• Prior experience in Construction Materials, Building Materials, Ceramics, Paints, Consumer Durables, or similar industries is preferred.

• Strong project management and stakeholder management capabilities.

• Excellent communication, presentation, and negotiation skills.

• Data-driven approach with strong analytical and problem-solving abilities.

• Proven experience managing regional teams and external agencies.

Key Competencies

Technical Competencies

• Brand Management

• Retail Branding & Visual Merchandising

• Trade Marketing

• Event & Activation Management

• Vendor & Agency Management

• Marketing Budget Management

• Branding Audit & Compliance

• Microsoft Excel & PowerPoint

• Data Analysis & Reporting

• Marketing Automation/CRM exposure (preferred)

Functional Competencies

• Regional Marketing Strategy

• Franchisee & Dealer Network Management

• Product Display Planning

• Campaign Execution

• Market Intelligence & Competitive Analysis

• Cross-functional Coordination

• Project Planning & Execution

• Budget Planning & Cost Optimization

Business Competencies

• Commercial Acumen

• Customer Experience Management

• Business Planning

• ROI Measurement

• Market Development

• Brand Visibility Enhancement

• Operational Excellence

Leadership Competencies

• Team Leadership & Coaching

• Decision Making

• Stakeholder Management

• Execution Excellence

• Change Management

• Performance Management

• Resource Planning

Behavioural Competencies

• Strong Ownership & Accountability

• Customer-Centric Mindset

• Collaboration & Influencing Skills

• Innovation & Creativity

• Problem Solving

• Attention to Detail

• Adaptability & Agility

• Result Orientation

• Effective Communication

• Integrity & Professionalism

Success Metrics

• Consistent implementation of branding standards across the region.

• Improved brand visibility across franchisee and dealer network.

• Timely execution of regional branding projects within budget.

• Increased showroom compliance audit scores.

• Successful execution of regional campaigns, product launches, and activation programs.

• Enhanced customer engagement through improved visual merchandising.

• Strong vendor performance and cost optimization.

• Positive support to sales growth through effective branding initiatives.

• Delivery of actionable market intelligence and competitive insights.

• High team productivity, engagement, and execution effectiveness.