Role Overview
Zuari Infra is looking to hire a Marketing Lead to drive the end-to-end marketing charter for an upcoming real estate project in Hyderabad. This role requires a hands-on digital marketing expert with prior real estate experience, who can independently drive lead generation, EOIs, and bookings through digital channels, while also overseeing ATL/BTL launches, channel partner engagement, and on-ground marketing execution.
Key Responsibilities
1. Digital Marketing & Lead Generation
Own and execute the digital lead generation strategy across Google, Meta, portals, and other performance channels
Drive high-quality leads, site visits, EOIs, and bookings through digital campaigns
Manage agencies for media buying, creatives, landing pages, CRM integrations, and tracking
Optimise CPL, lead quality, site visit conversion, and EOI ratios
Set up and monitor analytics, tracking, dashboards, and attribution
2. Project Launch Marketing (ATL / BTL)
Plan and execute project launch campaigns across ATL, BTL, and digital
Manage outdoor, print, radio, on-ground activations, and launch events
Ensure brand consistency across all communication touchpoints
Coordinate with internal teams, vendors, and agencies for seamless launch execution
3. Channel Partner (CP) Marketing & Engagement
Drive CP-focused marketing initiatives to support sales velocity
Plan and execute CP meets, events, launch previews, and engagement programs
Develop CP communication kits, presentations, and ongoing updates
Act as the marketing SPOC for CP-related communication and collateral
4. Marketing Communication & Content
Own the marketing communication framework for the project
Oversee creative development for digital ads, brochures, hoardings, films, and launch assets
Ensure messaging aligns with project positioning and buyer personas
Work closely with sales to refine messaging based on on-ground feedback
5. Stakeholder & Budget Management
Manage marketing budgets with a clear ROI lens
Present campaign performance, insights, and recommendations to leadership
Coordinate with sales, CRM, legal, and external partners to ensure smooth execution
Key Requirements
Prior real estate project marketing exposure (mandatory)
Strong expertise in digital performance marketing (Google, Meta, lead funnels, CRM integration)
Proven track record of driving leads, site visits, EOIs, and bookings
Experience handling project launches (pre-launch, launch, sustenance)
Hands-on experience managing ATL/BTL campaigns and CP events
Strong agency and vendor management skills
Data-driven mindset with solid understanding of marketing analytics
Based in Hyderabad or willing to relocate
What We’re Looking For
Someone who is execution-oriented, not just strategic
Comfortable operating in a high-ownership, fast-paced environment
Strong understanding of real estate buyer journeys
Ability to balance digital performance marketing with on-ground execution
Why Join Zuari Infra
Opportunity to lead marketing for a high-visibility real estate project
High ownership and direct impact on sales outcomes
Work closely with senior leadership
Build and scale the marketing function for future projects