Owns digital marketing across all Swordfish-owned IPs — Echoes of Earth, The Sixth Sense, and TGS. Responsible for driving audience growth, ticketing, community, and year-round brand building for each IP. Manages the EOE/TSS pod and works closely with the festival, partnerships, and content teams.
KEY RESPONSIBILITIES
· Own digital strategy and execution for EOE, TSS, and TGS.
· Drive year-round content and campaign calendars for all IPs.
· Lead ticketing campaigns — strategy, paid media support, and conversion tracking.
· Build and grow IP communities across all platforms.
· Manage digital sponsor and partner campaign integrations.
· Manage the EOE/TSS pod — AM and Executive.
· Coordinate with festival, production, and partnerships teams to align digital with on-ground.
· Brief and oversee content output across all IP platforms.
REQUIREMENTS
· 4–6 years in digital marketing. Festival, cultural IP, or entertainment experience strongly preferred.
· Proven ability to run large-scale campaign calendars across multiple platforms.
· Strong understanding of community building and audience growth.
· Comfortable with ticketing and revenue-linked digital campaigns.
· Creative sensibility — must understand the tone and world of EOE and TSS instinctively.
· Organised, proactive, and able to manage competing deadlines across multiple IPs.
KRAS
· Ticketing: Digital contribution to ticket sales per IP edition.
· Audience Growth: Platform follower and engagement growth across EOE, TSS, TGS.
· Community: Year-round community engagement — not just pre-festival spikes.
· Sponsor Integration: Successful delivery of all digital sponsor campaign commitments.
· Content Consistency: Content calendars planned and approved a minimum 3 weeks in advance.