Role Overview
Manager – Brand Partnerships & Campaigns will be responsible for managing and strengthening brand partnerships across Echoes of Earth and The Sixth Sense. The role will oversee the complete lifecycle of partnerships—from outreach and proposal development to campaign planning, execution, reporting, and renewals—ensuring every collaboration is executed seamlessly across digital, experiential, on-ground, and communication touchpoints.
Working closely with internal teams, external partners, and stakeholders, the individual will ensure partner commitments are delivered on time, documentation is maintained, and every partnership meaningfully contributes to the vision, positioning, and long-term growth of both projects.
1. Brand & Partnership Management
● Manage and strengthen brand partnerships across Echoes of Earth and The Sixth Sense.
● Build and nurture strong relationships with brand partners, collaborators, knowledge partners,
community organizations, and institutions.
● Understand partner objectives and develop meaningful integration opportunities aligned with the
vision and values of each project.
● Ensure all partnerships uphold the positioning, audience experience, and sustainability philosophy of
the projects.
● Identify opportunities to deepen existing partnerships and enhance long-term engagement.
2. Strategic Partner Development
● Secure a minimum of five new credible strategic partnerships annually that contribute to the long-term
vision of Echoes of Earth and The Sixth Sense.
● Build relationships with environmental organizations, cultural institutions, community groups,
educational institutions, NGOs, research organizations, and aligned brands.
● Foster long-term collaborations that strengthen the positioning and impact of both projects.
● Represent the projects at relevant networking events, industry forums, and partner meetings.
3. End-to-End Partnership Management
● Lead the complete lifecycle of partnerships—from outreach and proposal development to negotiation,
onboarding, execution, reporting, renewals, and closure.
● Develop partnership plans, deliverable matrices, timelines, and activation roadmaps.
● Ensure timely execution of all agreed partner commitments.
● Monitor partnership performance and maintain regular communication throughout the engagement.
4. Stakeholder Engagement
● Serve as the primary point of contact for brand partners and collaborators.
● Build transparent and long-term relationships across the pre-event, event, and post-event lifecycle.
● Conduct regular review meetings and maintain consistent communication with partners.
● Deliver a high standard of partner servicing and relationship management.
5. Campaign Execution & Deliverables
● Lead the execution of partner campaigns and activations across digital, experiential, on-ground,
content, PR, branding, and hospitality touchpoints.
● Coordinate with Design, Digital, PR, Production, Content, Operations, and Finance teams to ensure
seamless execution.
● Maintain detailed campaign timelines and deliverable trackers.
● Ensure all activations are executed within agreed timelines while maintaining brand quality and partner
expectations.
● Monitor campaign progress, proactively resolve challenges, and ensure successful delivery of all
commitments.
6. Asset Creation & Internal Communication
Develop and maintain:
● Partnership proposals and decks
● Brand partnership presentations
● Post-event reports and impact reports
● Case studies
● MoUs
● Minutes of Meeting (MoMs)
● Campaign briefs
● Deliverable trackers
● Internal communication documents
Ensure all communication reflects the brand identity, tone of voice, and sustainability narrative of Echoes of
Earth and The Sixth Sense.
7. Reporting, Coordination & Budget Tracking
● Maintain a comprehensive Brand & Partnership Tracker with weekly updates on outreach, deliverables,
timelines, and partnership status.
● Coordinate with cross-functional teams to ensure timely execution of all partnership deliverables.
● Support budget tracking and reconciliation for partnership campaigns and activations.
● Coordinate with the Finance team on invoicing, payment follow-ups, and reconciliation.
● Prepare regular reports on partnership progress, campaign performance, and post-event outcomes.
8. Partner Agreements & Contracts
● Lead or support the negotiation and finalization of partnership agreements.
● Coordinate with Legal and Finance teams to ensure timely execution of all contracts and
documentation.
● Ensure agreements accurately capture deliverables, timelines, branding guidelines, reporting
requirements, and commercial commitments.
● Maintain an organized repository of agreements, MoUs, contracts, and partnership documentation.
● Ensure every partnership reflects the values, positioning, and sustainability objectives of Echoes of
Earth and The Sixth Sense.