Tamasha.live
India's Most Exciting Live Entertainment Platform
Senior Content & Creative Lead
Location: Bangalore
Reporting To: Co-Founder
Team: Growth & Creative
Type: Full-Time
About Tamasha.live
Tamasha.live is one of India's fastest-growing live entertainment and social gaming platforms, trusted by 2.5 Million+ active users. Built on the belief that entertainment should be immersive, rewarding, and community-driven, Tamasha brings together games, creators, and live experiences in one vibrant ecosystem.
Our growing portfolio of apps spans social connection, entertainment, devotion, sports, and live gaming:
Dosti
DostiPro
MastiPro
FriendChat
Playroom
Openly
Prabhuji
CricSignal
Prabhuji: a devotional app bringing aarti, bhajans, mantras, daily rashifal, wallpapers, image and video statuses, and ringtones into one place.
CricSignal: an AI cricket expert that gives fans pitch, venue, team, and player context through simple chat, before and during matches.
Role Overview
We are looking for a Senior Content & Creative Lead who is a hands-on maker, a sharp storyteller, and obsessed with what makes people stop scrolling and install. You will own the creative and content engine across our portfolio of eight apps: shaping each app's voice, producing video (including AI-generated video) yourself, and building creatives that perform in paid channels.
This is a high-visibility, player-coach role for someone who can set the content strategy and also open the editing timeline. You will partner closely with Growth, Performance Marketing, Product, and Design teams, and your work will be seen by millions of people every day.
Key Responsibilities
Content Strategy
Build and own the content strategy for each app, with a distinct voice and audience for each (for example, playful and social for Dosti and MastiPro, warm and devotional for Prabhuji, sharp and insight-led for CricSignal)
Plan content calendars around festivals, cricket tournaments and match days, creator moments, and trends
Define content pillars, formats, and hooks across Instagram, YouTube Shorts, Facebook, WhatsApp, and in-app surfaces
Build a repeatable system for turning one idea into many formats and languages
Video & AI Creative Production
Script, shoot, and edit short-form videos, explainers, product demos, and social-first content
Create video at speed and scale using AI tools (such as Runway, Kling, Veo, HeyGen, ElevenLabs, or Midjourney) and document the workflows so the team can reuse them
Produce localised content in Hindi and regional languages
Keep testing new AI creative tools and fold the best ones into our production pipeline
Performance Creative
Own the ad creative pipeline for Meta, Google (UAC), and YouTube: concepts, hooks, variations, and fast iteration
Work with the Performance Marketing team to read CTR, CVR, CPI, hook and hold rate, and ROAS, and turn those insights into the next round of creatives
Run structured creative tests (hook, angle, format, CTA) and maintain a library of what works
Spot creative fatigue early and keep a steady pipeline of fresh creatives
Team, Brand & Stakeholders
Lead, mentor, and set quality standards for designers, video editors, writers, and freelancers or agencies
Maintain brand guidelines, templates, and a reusable creative asset library across apps
Present creative strategy, test results, and learnings to the Co-Founder and leadership
Make sure creatives follow platform and advertising policies (for example, CricSignal is an information and entertainment app, not betting or fantasy)
What We're Looking For
Must-Have
6+ years of experience in content, creative, or brand roles, ideally in consumer apps, gaming, media, or D2C
Strong hands-on video skills: scripting, shooting, and editing (Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar)
Proven experience creating video with AI tools, backed by a portfolio showing outputs and workflow
Solid content strategy experience: audience insight, platform-native storytelling, and calendar planning
Foundation in performance marketing: funnels, CPI/CAC, creative testing, and creative fatigue, with ads you have made judged on results
Fluency in Hindi and English, with excellent writing and visual taste
High ownership mindset, and the ability to move fast and ship
Nice-to-Have
Regional language skills (Telugu, Kannada, Tamil, Marathi, etc.)
Experience with app install marketing (Meta app campaigns, Google UAC, Play Store creatives)
Prior work in social entertainment, gaming, devotional, sports, or creator economy content
Design skills in Figma, Photoshop, or Canva
Experience at a high-growth startup (Series A-C stage)
Experience building or leading a small creative team
Why Join Tamasha?
Learn from the Best
Work directly with the Co-Founder and senior leaders and get exposure to how creative drives growth at scale.
Data-Rich Environment
Test creatives against real performance data across 30L+ users and 8 apps, and see within days what works.
Real Ownership
No bureaucracy. Your creative decisions directly shape how millions of people see our apps.
Multi-App Ecosystem
Work across apps at different stages (early-stage, growth, and scale), with room to experiment with AI-first content.
Success Metrics for This Role
Creative Velocity: A steady weekly flow of high-quality video and ad creatives across apps
AI Adoption: Scalable AI video workflows that cut production time and cost without hurting quality
Performance Impact: Creatives that measurably improve CTR, CPI, and ROAS
Content & Brand: Distinct, consistent voices per app, with growing organic reach and engagement
Interested? We'd love to hear from you.
Share your resume and portfolio (3+ video samples, at least one AI-generated, plus ad creatives with results if you can share them) at humans@tamasha.live
tamasha.live | LinkedIn: Tamasha.live