■ Plan, launch, and manage performance campaigns across Meta, Google, TikTok, and other paid channels ■ Own budget allocation across channels and campaigns to hit CAC, ROAS, and LTV targets ■ Continuously test ad creatives, audiences, bidding strategies, and placements to improve efficiency Data-Driven Optimisation ■ Build and maintain dashboards to track spend, CAC, ROAS, LTV, and cohort payback across apps ■ Run rigorous A/B tests on creatives, funnels, and landing pages; translate results into action ■ Partner with Data and Analytics teams to build attribution models and MMM frameworks Cross-Functional Collaboration ■ Work with Creative and Design teams to brief and produce high-performing ad assets at scale ■ Partner with Product on landing pages, onboarding flows, and in-app funnels to lift conversion ■ Collaborate with Finance on budget planning, forecasting, and marketing ROI reporting Market & Competitive Intelligence ■ Track platform, auction, and privacy changes (iOS/Android) that impact acquisition performance ■ Monitor competitor campaigns and positioning across live streaming, gaming, and social apps ■ Identify new channels and networks (influencer, affiliate, programmatic) worth testing Growth & Monetisation ■ Own full-funnel growth levers across acquisition, activation, and re-engagement (AARRR) ■ Partner with Monetisation teams to optimise campaigns around coins, gifting, and subscriptions ■ Drive creator and influencer acquisition campaigns to fuel supply-side growthWhat We're Looking For Must-Have ■ 4-6 years of hands-on performance marketing experience across Meta, Google, and app-install campaigns ■ Strong analytical skills — comfortable with SQL, spreadsheets, and marketing dashboards ■ Proven experience scaling paid acquisition for consumer apps with large user bases (1M+ installs preferred) ■ Deep understanding of mobile attribution, MMPs (AppsFlyer, Adjust, Branch), and funnel metrics ■ Excellent communication skills; ability to work cross-functionally with Product, Creative, and Data teams ■ Prior experience in Social Entertainment, Gaming, or Consumer Tech strongly preferred Nice-to-Have ■ Hands-on experience with Amplitude, Mixpanel, Clevertap, or Firebase ■ Exposure to creator economy platforms or social networking products ■ Experience at a high-growth startup (Series A-C stage) ■ Familiarity with marketing mix modelling (MMM) or incrementality testing Why Join Tamasha? Direct Growth Leadership Exposure Report to the Head of Growth. Your work has board-level visibility and real strategic impact. Data-Rich Environment Access to rich behavioural data across 30L+ users and 6 apps. Ideal for a data-first marketer. Real Ownership No bureaucracy. You own your budgets end-to-end - strategy, execution, and outcomes. Multi-App Ecosystem Work across apps at different stages - early-stage, growth, and scale all in one company