Associate Zonal Manager / Zonal Manager – LFT | Ludhiana

Associate Zonal Manager / Zonal Manager – LFT

Location: Ludhiana

Role Purpose

Represent the brand across the assigned state/region and independently drive LFT business growth by achieving sales targets, strengthening dealer and influencer relationships, expanding market presence, and leading the sales team effectively.

Key Responsibilities

• Develop and execute sales strategies to achieve LFT targets for self and team.

• Build and strengthen relationships with dealers, architects, influencers, franchise and club dealers.

• Monitor sales plans, KRAs, productivity and business calls of self and team.

• Ensure adherence to credit policy, discount management, SOPs and authorization matrix.

• Identify new markets, gap towns and business opportunities; appoint dealers accordingly.

• Drive counter-share growth, product penetration and retail visibility.

• Plan and implement dealer, influencer, mason and plumber connect programs.

• Propose and execute schemes, promotions and marketing initiatives in coordination with the marketing team.

• Monitor competitor activities, market trends and dealer requirements and provide regular updates to senior management.

• Ensure proper sampling, display and new-product launch visibility at counters.

• Oversee franchise enrolment across major towns to improve brand visibility and retail sales.

• Manage influencers and strengthen relationships with key market stakeholders.

• Oversee depot activities related to dispatch and market services, wherever applicable.

• Ensure smooth functioning of Somany Experience Centres, wherever applicable.

• Coordinate with cross-functional teams for smooth execution of business processes.

• Mentor team members and develop a strong second line of leadership.

• Contribute to annual business planning and regional growth strategies.

Role Specifications

• Qualification: MBA

• Experience: 14–16 years

• Industry Preference: Building Materials / Tiles / Ceramics / Allied Building Material Industry

• Role Exposure: Sales leadership, dealer management, channel development, market expansion and team management.

Desired Candidate Profile

• Proven experience in leading regional/zonal sales operations in the building materials industry.

• Strong understanding of dealer-driven and channel sales.

• Experience in handling large territories and achieving aggressive sales targets.

• Strong relationships with dealers, architects, contractors and influencers.

• Demonstrated capability in market expansion, gap-town development and dealer appointment.

• Strong team leadership, mentoring and performance-management skills.

• Commercially sound with good understanding of credit, discount and counter-share management.

• Strong competitor mapping and market intelligence capabilities.

• Willingness to drive business independently and take ownership of regional targets.