About SafeGold
Gold is the most trusted asset across the entire world and one of the largest asset classes in India. The total traded value of gold in India exceeds $300 billion annually, nearly all of it in an unorganised, offline manner. SafeGold is building the digital infrastructure to organise the gold market using technology. SafeGold is India’s largest digital gold platform with 55 million customers and 100+ distribution partners across India, Thailand and UAE. With revenues of more than Rs. 7000 crs in the year ending March-25, SafeGold has been part of the Financial Times rankings of the fastest growing startups in the Asia-Pacific region since 2021. SafeGold is backed by the World Gold Council and leading venture capital funds, Beenext and Pravega.
What you’ll do
Own initiatives end-to-end
Brainstorm, prioritize, and execute product-led growth initiatives. Write detailed PRDs, specs, and creative briefs for engineering/design. Partner with business and marketing to align roadmap with company goals.
Full user lifecycle ownership
Drive acquisition, onboarding, engagement, retention, and churn prevention. Design and run experiments to improve funnel performance. Define user personas, channels, and value propositions per segment. Conduct cohort analysis and drop-off pattern analysis.
Cross-functional execution
Collaborate with 6 engineers, 2 designers, 2 QA, and agency partners. Translate business questions into testable hypotheses with success metrics. Run A/B tests and growth loops (referrals, sharing, network effects). Build dashboards, analyze data (SQL, Mixpanel/MoEngage), and report impact.
Obsess over users
Conduct market research and competitive analysis to champion the user voice in every roadmap and design decision. Stay close to customers through interviews, ethnographic research, and feedback loops. Combine qualitative insights with cohort analysis and funnel metrics to uncover bottlenecks.
Go-to-market and growth strategy
Lead go-to-market strategy for new features and campaigns. Set ambitious goals for acquisition, activation, engagement, and monetization via a growth model. Execute high-velocity experimentation pipelines to drive conversion and LTV. Work closely with design, content, and marketing to shape positioning.
What you bring
Bias for action, ability to thrive in ambiguity, and hunger to build. 4+ years of PM experience in gaming, crypto, fintech, or consumer tech. Proven track record of funnel optimization and GTM launches. Experience in zero-to-one launches as well as scaling products at later stages. Hands-on with SQL, A/B testing, MoEngage/Mixpanel, and growth frameworks. Exceptional written and verbal communication, structured thinking, and user empathy. Strong cross-functional leadership, managing engineering, design, and QA teams.
Reporting and Team
Reporting to: Business Team. Team: 6 engineers, 2 designers, 2 QA, plus agencies.