Team Leader - Trade Sales

Job Description

1. Position Details

• Designation : Team Leader

• Department : Trade Sales

• Location : As per requirement

• Reporting To : Regional Sales Manager (RSM)

• Experience : 4–6 years (Cement / Building Materials preferred)

• Qualification : Graduate / MBA (Marketing)

2. Role Purpose

The Team Leader – Sales & Marketing is responsible for driving sales growth, strengthening channel distribution and expanding market presence for cement products. The role focuses on dealer management, market coverage, sales execution and collection discipline while building a strong foundation for leadership growth.

3. Key Responsibilities

• Handle channel distribution and market coverage in the assigned territory

• Appoint and manage dealers and authorized sub-dealers

• Achieve primary and secondary sales targets for the assigned area

• Ensure correct product pricing and scheme implementation in the market

• Support brand-building, visibility and promotional activities

• Conduct market surveys and track competitor activity

• Ensure timely collection from dealers and healthy fund flow

• Maintain accurate MIS, sales reports and compliance with company processes

4. Key Result Areas (KRA)

• Sales Target Achievement

• Dealer Appointment & Management

• Market Coverage & Secondary Sales

• Collection & Credit Control

• Brand Visibility & Promotions

• Reporting & Process Compliance

5. Roadmap of Success

0–3 Months

• Product knowledge, pricing, schemes and system understanding

• Dealer mapping and territory familiarization

• Alignment with sales targets and reporting formats

4–6 Months

• Independent handling of assigned dealers and market

• Consistent achievement of monthly sales and collection targets

• Improved market coverage and visibility

7–12 Months

• Expansion of dealer network and market penetration

• Stable sales performance and improved dealer productivity

• Readiness for higher responsibility

6. Annual Success Plan (FY)

• Achieve assigned annual sales and collection targets

• Improve market share and brand visibility in assigned territory

• Develop strong dealer relationships and loyalty

• Maintain high compliance to reporting and sales processes

• Demonstrate leadership potential for role progression

7. Competency Framework

Must-Have Competencies

• Knowledge of cement industry and dealer management

• Channel sales and distribution handling

• Basic MS Excel and reporting skills

Desired Competencies

• Strong communication and interpersonal skills

• Teamwork and coordination

• Market analysis and problem-solving ability

• Willingness to work in field and relocate

Critical Personality Attributes

• Result-oriented and self-driven

• Strong decision-making ability

• High discipline and ownership

• Hardworking with learning mind-set

8. Company Profile

Amrit Cement Limited is one of the leading cement manufacturers in India with a strong presence in the North-East region. Promoted by first-generation entrepreneurs, the company is known for quality products, ethical practices and a growing Pan-India footprint.

Website: https://www.amritcement.com/