Team Leader (Trade Sales)

Job Description

1. Position Details

Designation: Team Leader Department: Trade Sales Location: As per requirement Reporting To: AVP Experience: 5–8 years (Cement / Building Materials preferred)Qualification: Graduate / MBA

2. Role Purpose

The Team Leader – Sales & Marketing is responsible for leading the Sales Coordination / DO Team to ensure smooth execution of sales operations, order processing, pricing control, MIS, and cross-functional coordination with Finance, Logistics and Sales teams. The role ensures accuracy, timeliness and compliance in all sales system processes, supporting revenue achievement and customer satisfaction.

3. Key Responsibilities / Deliverables

• Lead and supervise the Sales DO / Coordination Team

• Ensure timely creation of Sales Orders (SO) / Delivery Orders (DO) for trade parties

• Handle Ship-To Party creation, pricing checks and TCL application processes

• Coordinate approvals and follow-ups with Finance and Sales Teams

• Manage SAP-based processes including ledger sharing and reporting

• Oversee Clinker, Scrap, Cash Sale, Sales Promotion and Damaged Material DO processes

• Manage STO processes (Plant-to-Dump and Dump-to-Dump)

• Ensure EOD completion of all sales orders and system transactions

• Prepare and circulate daily sales reports and MIS accurately and on time

• Support new dealer onboarding, ASD registration and other system-related sales activities

• Act as a key coordination point between Sales, Finance, Logistics and Management

4. Key Result Areas (KRA)

• Sales Order & DO Processing Accuracy & Timeliness

• Team Management & Task Allocation

• Coordination with Sales, Finance & Logistics

• MIS, Reporting & Data Accuracy

• Process Compliance & System Discipline

• Issue Resolution & Stakeholder Satisfaction

5. Roadmap of Success

0–3 Months

• Gain complete understanding of sales systems, SAP processes and SOPs

• Build rapport with sales, finance and logistics teams

• Stabilize daily SO/DO processing and reporting

4–6 Months

• Improve process efficiency and reduce TAT

• Strengthen team performance and accuracy

• Ensure consistent compliance and EOD closures

7–12 Months

• Streamline sales coordination workflows

• Mentor team members and build second-line capability

• Become a trusted operational partner for sales leadership

6. Annual Success Plan (FY)

• Ensure 100% on-time and error-free SO/DO processing

• Maintain high internal stakeholder satisfaction

• Improve system efficiency and reporting accuracy

• Develop a capable and disciplined sales coordination team

• Support achievement of annual sales and revenue targets through operational excellence

7. Competency Framework

Must-Have Competencies

• Strong knowledge of sales coordination and SAP processes

• Experience in cement trade sales operations

• Team supervision and task management skills

Desired Competencies

• Negotiation and problem-solving skills

• Effective communication and interpersonal skills

• Stakeholder coordination ability

Critical Personality Attributes

• High ownership and accountability

• Detail-oriented and process-driven

• Hardworking with ability to handle pressure

• Strong stakeholder management skills

8. Key Interfaces

• Head of Sales

• Area / Regional Sales Teams

• Finance & Accounts

• Logistics & Dispatch

• Dealers and Trade Partners