Designation: Team Leader Department: Trade Sales Location: As per requirement Reporting To: AVP Experience: 5–8 years (Cement / Building Materials preferred)Qualification: Graduate / MBA
The Team Leader – Sales & Marketing is responsible for leading the Sales Coordination / DO Team to ensure smooth execution of sales operations, order processing, pricing control, MIS, and cross-functional coordination with Finance, Logistics and Sales teams. The role ensures accuracy, timeliness and compliance in all sales system processes, supporting revenue achievement and customer satisfaction.
Lead and supervise the Sales DO / Coordination Team
Ensure timely creation of Sales Orders (SO) / Delivery Orders (DO) for trade parties
Handle Ship-To Party creation, pricing checks and TCL application processes
Coordinate approvals and follow-ups with Finance and Sales Teams
Manage SAP-based processes including ledger sharing and reporting
Oversee Clinker, Scrap, Cash Sale, Sales Promotion and Damaged Material DO processes
Manage STO processes (Plant-to-Dump and Dump-to-Dump)
Ensure EOD completion of all sales orders and system transactions
Prepare and circulate daily sales reports and MIS accurately and on time
Support new dealer onboarding, ASD registration and other system-related sales activities
Act as a key coordination point between Sales, Finance, Logistics and Management
Sales Order & DO Processing Accuracy & Timeliness
Team Management & Task Allocation
Coordination with Sales, Finance & Logistics
MIS, Reporting & Data Accuracy
Process Compliance & System Discipline
Issue Resolution & Stakeholder Satisfaction
0–3 Months
Gain complete understanding of sales systems, SAP processes and SOPs
Build rapport with sales, finance and logistics teams
Stabilize daily SO/DO processing and reporting
4–6 Months
Improve process efficiency and reduce TAT
Strengthen team performance and accuracy
Ensure consistent compliance and EOD closures
7–12 Months
Streamline sales coordination workflows
Mentor team members and build second-line capability
Become a trusted operational partner for sales leadership
Ensure 100% on-time and error-free SO/DO processing
Maintain high internal stakeholder satisfaction
Improve system efficiency and reporting accuracy
Develop a capable and disciplined sales coordination team
Support achievement of annual sales and revenue targets through operational excellence
Must-Have Competencies
Strong knowledge of sales coordination and SAP processes
Experience in cement trade sales operations
Team supervision and task management skills
Desired Competencies
Negotiation and problem-solving skills
Effective communication and interpersonal skills
Stakeholder coordination ability
Critical Personality Attributes
High ownership and accountability
Detail-oriented and process-driven
Hardworking with ability to handle pressure
Strong stakeholder management skills
Head of Sales
Area / Regional Sales Teams
Finance & Accounts
Logistics & Dispatch
Dealers and Trade Partners