Sales Officer - Shillong, Assam

1. Position Details

·         Designation: Officer – Sales

·         Location: Shillong, Assam

·         Department: Sales & Marketing

·         Reporting To: ASM/TSM

·         Salary Range: As per market standards

·         Experience: 3–4 years in Sales / Channel Management

·         Qualification: Graduation (MBA / Marketing preferred)

2. Role Purpose

The Executive – Sales is responsible for driving business growth in the Sivasagar territory by managing dealer and sub-dealer networks, achieving sales and collection targets, strengthening market presence, and ensuring effective execution of company strategies.

3. Key Deliverables / Responsibilities

·         Manage and expand channel distribution across Sivasagar territory

·         Appoint, develop, and monitor dealers and authorized sub-dealers

·         Achieve assigned primary and secondary sales targets

·         Ensure availability of products and correct market pricing

·         Execute brand-building and promotional activities at local level

·         Conduct mason/contractor meets and provide technical support

·         Ensure timely collection and healthy fund flow from dealers

·         Track competitor activity and provide market intelligence

·         Maintain accurate sales reports, MIS, and forecasts

4. Key Result Areas (KRA) & Key Performance Indicators (KPI)

KRA 1: Sales Target Achievement

·         Monthly, quarterly, and annual volume & value target achievement

·         Growth in secondary sales and repeat business

KRA 2: Channel Development

·         Appointment of new dealers and sub-dealers

·         Improvement in dealer productivity and coverage

KRA 3: Market Development & Visibility

·         Increased market share in Sivasagar region

·         Execution of branding, visibility, and promotional activities

KRA 4: Collection & Credit Control

·         Timely collection as per credit norms

·         Reduction of overdue and outstanding balances

KRA 5: Compliance & Reporting

·         Adherence to company pricing, schemes, and SOPs

·         Timely reporting of sales, collections, and market feedback

 5. Roadmap of Success

0–3 Months

·         Understand company products, pricing, and sales processes

·         Map Sivasagar market, dealer base, and competitor landscape

·         Build strong relationships with dealers and influencers

3–6 Months

·         Achieve minimum 85–90% of assigned sales targets

·         Expand sub-dealer network in uncovered areas

·         Improve product visibility and secondary sales

6–12 Months

·         Consistently achieve or exceed targets

·         Strengthen dealer loyalty and market share

·         Become a key contributor to regional business growth

6. Annual Success Plan (Financial Year)

Q1 (Apr–Jun)

·         Territory planning and dealer productivity improvement

·         Focus on volume growth and collections

Q2 (Jul–Sep)

·         Network expansion and increased market coverage

·         Branding activities and mason/contractor engagement

Q3 (Oct–Dec)

·         Peak season sales maximization

·         Discount and scheme optimization

Q4 (Jan–Mar)

·         Annual target closure and collection drive

·         Dealer retention and planning for next FY

7. Competency Framework

A. Functional Competencies (Must Have)

·         Knowledge of Cement Industry and Trade Channels

·         Dealer and Sub-dealer Management

·         Sales Planning and Execution

·         Credit Management and Collections

B. Behavioural Competencies (Desired)

·         Strong communication and interpersonal skills

·         Result-driven and self-motivated

·         Decision-making and problem-solving ability

·         Team collaboration and adaptability

C. Personal Attributes

·         Hardworking and disciplined

·         Willingness to travel extensively within territory

·         Learning-oriented and resilient

·         High ownership and accountability

 8. Reporting Relationship

·         Reports To: AVP / Regional Sales Manager

9. Company Profile

Amrit Cement Limited (ACL) is a leading cement manufacturer with a strong presence across India and a dominant footprint in the North East Indian market. The company is recognized for its quality products, extensive distribution network, and customer-focused approach.