1. Position Details
· Designation: Officer – Sales
· Location: Shillong, Assam
· Department: Sales & Marketing
· Reporting To: ASM/TSM
· Salary Range: As per market standards
· Experience: 3–4 years in Sales / Channel Management
· Qualification: Graduation (MBA / Marketing preferred)
2. Role Purpose
The Executive – Sales is responsible for driving business growth in the Sivasagar territory by managing dealer and sub-dealer networks, achieving sales and collection targets, strengthening market presence, and ensuring effective execution of company strategies.
3. Key Deliverables / Responsibilities
· Manage and expand channel distribution across Sivasagar territory
· Appoint, develop, and monitor dealers and authorized sub-dealers
· Achieve assigned primary and secondary sales targets
· Ensure availability of products and correct market pricing
· Execute brand-building and promotional activities at local level
· Conduct mason/contractor meets and provide technical support
· Ensure timely collection and healthy fund flow from dealers
· Track competitor activity and provide market intelligence
· Maintain accurate sales reports, MIS, and forecasts
4. Key Result Areas (KRA) & Key Performance Indicators (KPI)
KRA 1: Sales Target Achievement
· Monthly, quarterly, and annual volume & value target achievement
· Growth in secondary sales and repeat business
KRA 2: Channel Development
· Appointment of new dealers and sub-dealers
· Improvement in dealer productivity and coverage
KRA 3: Market Development & Visibility
· Increased market share in Sivasagar region
· Execution of branding, visibility, and promotional activities
KRA 4: Collection & Credit Control
· Timely collection as per credit norms
· Reduction of overdue and outstanding balances
KRA 5: Compliance & Reporting
· Adherence to company pricing, schemes, and SOPs
· Timely reporting of sales, collections, and market feedback
5. Roadmap of Success
0–3 Months
· Understand company products, pricing, and sales processes
· Map Sivasagar market, dealer base, and competitor landscape
· Build strong relationships with dealers and influencers
3–6 Months
· Achieve minimum 85–90% of assigned sales targets
· Expand sub-dealer network in uncovered areas
· Improve product visibility and secondary sales
6–12 Months
· Consistently achieve or exceed targets
· Strengthen dealer loyalty and market share
· Become a key contributor to regional business growth
6. Annual Success Plan (Financial Year)
Q1 (Apr–Jun)
· Territory planning and dealer productivity improvement
· Focus on volume growth and collections
Q2 (Jul–Sep)
· Network expansion and increased market coverage
· Branding activities and mason/contractor engagement
Q3 (Oct–Dec)
· Peak season sales maximization
· Discount and scheme optimization
Q4 (Jan–Mar)
· Annual target closure and collection drive
· Dealer retention and planning for next FY
7. Competency Framework
A. Functional Competencies (Must Have)
· Knowledge of Cement Industry and Trade Channels
· Dealer and Sub-dealer Management
· Sales Planning and Execution
· Credit Management and Collections
B. Behavioural Competencies (Desired)
· Strong communication and interpersonal skills
· Result-driven and self-motivated
· Decision-making and problem-solving ability
· Team collaboration and adaptability
C. Personal Attributes
· Hardworking and disciplined
· Willingness to travel extensively within territory
· Learning-oriented and resilient
· High ownership and accountability
8. Reporting Relationship
· Reports To: AVP / Regional Sales Manager
9. Company Profile
Amrit Cement Limited (ACL) is a leading cement manufacturer with a strong presence across India and a dominant footprint in the North East Indian market. The company is recognized for its quality products, extensive distribution network, and customer-focused approach.