Designation: Graduate Engineer Trainee – Techno Marketing
Department: Techno Marketing
Reporting To: Zonal / Regional Techno Marketing Engineer
Location: As per business requirement
Qualification: B.E. / B.Tech in Civil Engineering
Experience: Fresher / Up to 1 year (Cement / Construction Industry exposure preferred)
The Graduate Engineer Trainee – Techno Marketing role is designed to develop young engineering graduates into competent techno-commercial professionals. The trainee will support the techno-marketing and sales teams by providing site-level technical assistance, conducting product demonstrations and trials, engaging with masons and contractors, and building strong product application knowledge to enhance brand credibility and market penetration.
Assist the techno-marketing team in providing technical support to sales and channel partners
Participate in site visits, product demonstrations, and trial applications
Support basic site testing activities (slump test, cube casting, cement tests, etc.)
Provide technical guidance to masons, contractors, and customers under supervision
Assist in mix design recommendations and product suitability suggestions
Support handling and documentation of customer technical complaints
Help organize and execute mason meets, contractor meets, and technical seminars
Maintain technical reports, MIS, and site visit documentation
Coordinate with quality control and production teams for technical inputs
Continuously learn product specifications, standards, and construction practices
Technical Support to Sales: Effective assistance to sales team through site-level technical inputs
Product Demonstrations & Trials: Timely execution and proper documentation of demos and trials
Customer & Influencer Engagement: Quality technical interactions with masons, contractors, and engineers
Complaint Support: Assistance in reducing technical complaint resolution time
Reporting & Compliance: Accurate MIS, test records, and adherence to technical processes
0–3 Months: Product knowledge, understanding cement applications, market exposure, and site learning
4–6 Months: Supporting independent site demonstrations and basic testing activities
7–9 Months: Handling assigned sites and customer interactions under guidance
10–12 Months: Contributing independently to techno-marketing activities and sales support
Basic knowledge of cement and construction materials
Understanding of concrete applications and site practices
Ability to conduct basic site tests and technical documentation
Good communication and interpersonal skills
Learning agility and openness to feedback
Customer-oriented mindset
Team collaboration and coordination
High energy and willingness to work on sites
Problem-solving attitude
Ownership, discipline, and accountability
Ethical and safety-conscious approach