Engineer - Techno Marketing

JOB DESCRIPTION

1. Position Details

• Designation: Engineer – Techno Marketing

• Reporting To: Zonal Engineer

• Location: As per Requirement

• Experience: 2–5 years (Cement / Building Materials Industry preferred)

• Qualification: Diploma / B.E. / B.Tech in Civil Engineering

• Department: Techno Marketing

2. Role Purpose

The Engineer – Techno Marketing is responsible for providing technical support to sales, customers, and channel partners to drive product acceptance, brand credibility, and sustainable market growth in the region. The role focuses on site-level technical engagement, product promotion through demonstrations and trials, complaint resolution, and supporting the sales team with techno-commercial inputs.

3. Key Responsibilities

• Technical support to sales team for lead generation

• Conduct product demonstrations and site trials

• Site testing (Cube test, Slump, NDT, material tests)

• Technical guidance to masons, contractors, engineers

• Mix design and product suitability recommendations

• Customer complaint handling and resolution

• Technical documentation and MIS

• Support mason/contractor meets and seminars

• Coordinate with quality and production teams

4. Key Result Areas (KRA)

• Technical lead generation & sales support

• Site testing & service quality

• Product trials & acceptance

• Complaint resolution TAT

• Market technical engagement

• Reporting & compliance

5. Roadmap of Success (First 12 Months)

0–3 Months: Product and market understanding
4–6 Months: Independent site handling and demonstrations
7–9 Months: Trusted technical advisor status
10–12 Months: Consistent contribution to volume growth

6. Annual Success Plan (FY)

• Support regional sales targets

• Improve product acceptance and repeat usage

• Reduce technical complaints

• Strengthen brand credibility through technical excellence

7. Competency Framework

Functional Competencies:

• Knowledge of cement and construction practices

• Site testing and technical analysis

• Product application knowledge

Behavioural Competencies:

• Communication and interpersonal skills

• Problem-solving and decision-making

• Customer orientation

• Team collaboration

• Decision-making and problem-solving ability

• Effective communication and negotiation skills

• High ownership and accountability

8. Company Profile

Set up and promoted by first generation entrepreneurs more than a decade ago, Amrit Cement Limited (ACL) today is one of the leading manufacturers of cement with a Pan-India presence and a particularly strong foothold in the North East Indian market.

Website: https://www.amritcement.com/about/company-profile/

Address :6th Floor, Trinity Tower, 226/1, Acharya Jagadish Chandra Bose Rd, Sreepally Ballygunge Kolkata, West Bengal-700020