Diploma Engineer Trainee – Techno Marketing

1. Position Details

·         Designation: Diploma Engineer Trainee – Techno Marketing

·         Department: Techno Marketing

·         Reporting To: Zonal / Regional Techno Marketing Engineer

·         Location: As per business requirement

·         Qualification: Diploma in Civil Engineering

·         Experience: Fresher / Up to 1 year (Cement / Construction Industry exposure preferred)

2. Role Purpose

The Graduate Engineer Trainee – Techno Marketing role is designed to develop young engineering graduates into competent techno-commercial professionals. The trainee will support the techno-marketing and sales teams by providing site-level technical assistance, conducting product demonstrations and trials, engaging with masons and contractors, and building strong product application knowledge to enhance brand credibility and market penetration..

3. Key Responsibilities

· Assist the techno-marketing team in providing technical support to sales and channel partners

· Participate in site visits, product demonstrations, and trial applications

· Support basic site testing activities (slump test, cube casting, cement tests, etc.)

· Provide technical guidance to masons, contractors, and customers under supervision

· Assist in mix design recommendations and product suitability suggestions

· Support handling and documentation of customer technical complaints

· Help organize and execute mason meets, contractor meets, and technical seminars

· Maintain technical reports, MIS, and site visit documentation

· Coordinate with quality control and production teams for technical inputs

· Continuously learn product specifications, standards, and construction practices

4. Key Result Areas (KRA)

· Technical Support to Sales:
Effective assistance to sales team through site-level technical inputs

· Product Demonstrations & Trials:
Timely execution and proper documentation of demos and trials

· Customer & Influencer Engagement:
Quality technical interactions with masons, contractors, and engineers

· Complaint Support:
Assistance in reducing technical complaint resolution time

· Reporting & Compliance:
Accurate MIS, test records, and adherence to technical processes

· Technical Support to Sales:
Effective assistance to sales team through site-level technical inputs

5. Roadmap of Success (First 12 Months)

· 0–3 Months:
Product knowledge, understanding cement applications, market exposure, and site learning

· 4–6 Months:
Supporting independent site demonstrations and basic testing activities

· 7–9 Months:
Handling assigned sites and customer interactions under guidance

· 10–12 Months:
Contributing independently to techno-marketing activities and sales support

6. Competency Framework

Functional Competencies:

·         Basic knowledge of cement and construction materials

·         Understanding of concrete applications and site practices

·         Ability to conduct basic site tests and technical documentation

Behavioral Competencies:

·         Good communication and interpersonal skills

·         Learning agility and openness to feedback

·         Customer-oriented mindset

·         Team collaboration and coordination

Personal Attributes:

·         High energy and willingness to work on sites

·         Problem-solving attitude

·         Ownership, discipline, and accountability

·         Ethical and safety-conscious approach