DIAL Executive - Guwahati

JOB DESCRIPTION

1. Position Details

• Designation: DIAL Executive

• Reporting To: AVP

• Location: Guwahati

• Experience: 4-7 years

• Qualification: Diploma/ B.tech(Civil)

• Department: Techno Marketing

2. Role Purpose

The DIAL Executive is responsible for engaging with influencers, contractors, and other key stakeholders through regular calls and follow-ups. The role focuses on influencer onboarding and activation, lead generation, issue resolution, site visit coordination, and driving engagement under the Influencer Loyalty Program to support business growth and strengthen influencer relationships.

3. Key Responsibilities

• Conduct daily outreach and engagement calls with newly onboarded, potential, active, and inactive influencers.

• Identify potential leads and opportunities through calls and divert them to the field sales team within the defined timeline.

• Engage with MC200 contractors through regular calls and follow-ups.

• Capture influencer issues, queries, and site visit requirements in a structured manner.

• Coordinate with field officers and engineers for site visit requirements and ensure timely closure.

• Act as the central point of contact for influencer-related issues and support.

• Drive engagement under the Influencer Loyalty Program, including follow-ups for slab achievement and closure activities.

• Maintain proper records and MIS of calls, leads, activations, issues, and follow-up activities.

4. Key Result Areas (KRA)

• Influencer outreach and engagement

• New influencer onboarding

• Inactive influencer activation

• Lead generation and timely lead diversion

• MC200 contractor engagement

• Influencer issue resolution and site visit coordination

• Influencer Loyalty Program engagement

• Reporting and MIS compliance

5. Roadmap of Success (First 12 Months)

0–3 Months

Understanding of DIAL processes, influencer segments, calling process, and reporting requirements.

4–6 Months

Consistent achievement of calling, onboarding, activation, and lead diversion targets.

7–9 Months

Improved influencer engagement, issue resolution, and contractor engagement.

10–12 Months

Consistent contribution to influencer activation, lead generation, loyalty program engagement, and business growth.

6. Annual Success Plan (FY)

• Achieve defined influencer calling and engagement targets.

• Increase new influencer onboarding and inactive influencer activation.

• Ensure timely identification and diversion of sales leads.

• Strengthen engagement with MC200 contractors and influencers.

• Ensure timely resolution of influencer queries and site visit requirements.

• Improve participation and achievement under the Influencer Loyalty Program.

• Maintain accurate and timely reporting and MIS.

7. Competency Framework

Functional Competencies

• Influencer and contractor engagement

• Calling and follow-up skills

• Lead identification and coordination

• Basic understanding of sales processes

• MIS and data management

Behavioural Competencies

• Effective communication and interpersonal skills

• Customer / influencer orientation

• Follow-up and coordination skills

• Problem-solving ability

• High ownership and accountability

• Team collaboration

8. Company Profile

Set up and promoted by first generation entrepreneurs more than a decade ago, Amrit Cement Limited (ACL) today is one of the leading manufacturers of cement with a Pan-India presence and a particularly strong foothold in the North East Indian market.

Website: https://www.amritcement.com/about/company-profile/

Address :6th Floor, Trinity Tower, 226/1, Acharya Jagadish Chandra Bose Rd, Sreepally Ballygunge Kolkata, West Bengal-700020