Role Purpose
The Regional Branding Manager is responsible for driving the execution of regional branding, visual merchandising, and market activation initiatives across the North 1 region. The role ensures consistent brand visibility, enhances customer experience at franchisee showrooms and dealer counters, strengthens competitive positioning, and supports business growth through impactful on-ground marketing execution.
The incumbent will collaborate closely with Sales, Marketing, Product Management, Franchise Development, and external vendors to deliver high-quality branding initiatives while maintaining brand standards and operational excellence.
Key Responsibilities
Regional Branding Strategy & Execution
Develop and execute regional branding plans aligned with the organization's marketing strategy and business objectives.
Ensure consistent implementation of brand guidelines across franchisee showrooms, dealer counters, exhibitions, and customer touchpoints.
Identify branding opportunities that enhance market visibility and customer engagement.
Visual Merchandising & Product Display
Plan, monitor, and optimize tile display layouts across franchisee showrooms and dealer outlets.
Drive periodic refresh of product displays to showcase new launches, premium collections, and seasonal campaigns.
Ensure optimum product visibility and adherence to visual merchandising standards.
Market Activation
Plan and execute regional marketing campaigns, product launches, dealer meets, architect events, influencer programs, and customer engagement activities.
Support sales initiatives by creating impactful branding and promotional activities at the market level.
Coordinate participation in regional trade fairs and exhibitions.
Brand Compliance & Quality Control
Conduct regular branding audits to ensure compliance with corporate branding guidelines.
Monitor the quality, maintenance, and effectiveness of branding assets across the region.
Ensure timely corrective actions for branding gaps identified during audits.
Vendor & Agency Management
Identify, evaluate, onboard, and manage branding vendors, fabricators, printers, and event agencies.
Ensure projects are delivered on time, within budget, and as per quality standards.
Monitor vendor performance through defined service level expectations.
Market Intelligence
Track competitor branding initiatives, showroom experience, product displays, and promotional campaigns.
Provide actionable market insights and recommendations to strengthen brand positioning.
Monitor emerging retail branding trends and recommend best practices.
Cross-functional Collaboration
Partner with Sales, Product, Marketing, and Regional Business teams to execute branding initiatives effectively.
Coordinate with franchisees and channel partners to ensure seamless implementation of branding programs.
Support new showroom launches, renovations, and rebranding initiatives.
Team Management
Lead, mentor, and develop the regional branding team.
Allocate responsibilities, monitor execution, and drive accountability.
Foster a culture of collaboration, innovation, and continuous improvement.
Reporting & Budget Management
Track branding budgets and ensure optimum utilization of resources.
Prepare periodic MIS, branding reports, audit summaries, and project status updates.
Measure the effectiveness and ROI of branding initiatives using defined KPIs.
Role Specifications
Extensive experience in regional branding, retail marketing, and visual merchandising.
Strong understanding of franchisee and dealer network management.
Experience managing multiple branding projects across large geographical territories.
Exposure to vendor management, event execution, and brand activation.
Willingness to travel extensively across the assigned region.
Desired Candidate Profile
MBA in Marketing or equivalent qualification.
10–15 years of experience in branding, retail marketing, trade marketing, or visual merchandising.
Prior experience in Construction Materials, Building Materials, Ceramics, Paints, Consumer Durables, or similar industries is preferred.
Strong project management and stakeholder management capabilities.
Excellent communication, presentation, and negotiation skills.
Data-driven approach with strong analytical and problem-solving abilities.
Proven experience managing regional teams and external agencies.
Key Competencies
Technical Competencies
Brand Management
Retail Branding & Visual Merchandising
Trade Marketing
Event & Activation Management
Vendor & Agency Management
Marketing Budget Management
Branding Audit & Compliance
Microsoft Excel & PowerPoint
Data Analysis & Reporting
Marketing Automation/CRM exposure (preferred)
Functional Competencies
Regional Marketing Strategy
Franchisee & Dealer Network Management
Product Display Planning
Campaign Execution
Market Intelligence & Competitive Analysis
Cross-functional Coordination
Project Planning & Execution
Budget Planning & Cost Optimization
Business Competencies
Commercial Acumen
Customer Experience Management
Business Planning
ROI Measurement
Market Development
Brand Visibility Enhancement
Operational Excellence
Leadership Competencies
Team Leadership & Coaching
Decision Making
Stakeholder Management
Execution Excellence
Change Management
Performance Management
Resource Planning
Behavioural Competencies
Strong Ownership & Accountability
Customer-Centric Mindset
Collaboration & Influencing Skills
Innovation & Creativity
Problem Solving
Attention to Detail
Adaptability & Agility
Result Orientation
Effective Communication
Integrity & Professionalism
Success Metrics
Consistent implementation of branding standards across the region.
Improved brand visibility across franchisee and dealer network.
Timely execution of regional branding projects within budget.
Increased showroom compliance audit scores.
Successful execution of regional campaigns, product launches, and activation programs.
Enhanced customer engagement through improved visual merchandising.
Strong vendor performance and cost optimization.
Positive support to sales growth through effective branding initiatives.
Delivery of actionable market intelligence and competitive insights.
High team productivity, engagement, and execution effectiveness.