JOB DESCRIPTION
DEPUTY MANAGER- EXPORT MARKETING
Company
Somany Ceramics Ltd.
Department
International Business / Exports
Designation
DEPUTY MANAGER- EXPORT MARKETING
Location
Noida, Uttar Pradesh
Reporting To
Head – Exports / Senior Management
1. Role Purpose
Drive profitable international business growth for Somany Ceramics by developing export markets, expanding distributor and customer networks, achieving sales and margin objectives, and strengthening the company’s presence in assigned global markets.
2. Key Responsibilities
A. International Business Development
Identify, evaluate, and develop export opportunities in new and existing countries for ceramic tiles and relevant allied products.
Prepare country-wise business plans based on market potential, customer demand, competition, trade barriers, and route-to-market options.
Generate qualified business opportunities with importers, distributors, dealers, developers, architects, and project customers.
Build and maintain relationships with prospective and existing international customers to support sustainable, repeat business.
B. Export Sales & Target Achievement
Deliver agreed monthly, quarterly, and annual export sales, volume, and profitability targets for assigned markets.
Prepare sales forecasts and maintain a disciplined pipeline of prospects, quotations, samples, negotiations, and confirmed orders.
Monitor order conversion, product mix, pricing, and contribution margins; recommend corrective actions where performance is below plan.
Review market-wise sales performance and provide timely business updates, forecasts, and risk flags to management.
C. Distributor & Channel Management
Identify, evaluate, appoint, and develop distributors, dealers, importers, and channel partners in line with market-entry plans.
Agree commercial terms and business plans with channel partners, and review performance against sales, coverage, payment, and customer-service expectations.
Strengthen partner engagement, improve market coverage, and support repeat orders and customer retention.
Resolve channel conflicts and escalate material commercial or service issues with clear recommendations.
D. Market Research & Competitive Intelligence
Track market demand, customer preferences, competitor products, pricing, distribution models, and emerging design trends.
Assess market attractiveness and share evidence-based recommendations on country prioritisation, product portfolio, positioning, and pricing.
Monitor relevant import requirements, duties, standards, and trade-policy developments in coordination with internal specialists and external advisors where required.
E. Export Operations & Commercial Management
Coordinate with production, supply chain, logistics, finance, and export documentation teams to support order fulfilment and on-time shipment.
Ensure export documentation and customs processes are completed accurately and in accordance with applicable requirements.
Apply relevant Incoterms and manage commercial discussions covering pricing, payment terms, shipment schedules, and order conditions.
Work with Finance and relevant stakeholders to monitor receivables, customer credit exposure, foreign-exchange risks, and payment collection.
F. International Marketing & Brand Development
Represent Somany Ceramics at relevant international exhibitions, trade fairs, customer meetings, and industry events.
Support market-specific promotional plans and brand-building activities with the marketing team and channel partners.
Coordinate with product, design, and marketing teams to align product offerings with regional requirements and customer feedback.
Develop opportunities across residential, commercial, hospitality, and other relevant project segments.
3. Role Specifications
Educational Qualification
Bachelor’s degree in Business Administration, Marketing, International Business, or a related discipline.
MBA in Marketing or International Business preferred.
Experience
Typically 8–12 years of relevant experience in export sales, international marketing, or overseas business development.
Experience in ceramic tiles, building materials, sanitaryware, surfaces, or a related industry preferred.
Demonstrated experience developing international markets and managing overseas distributors, importers, and customers.
Practical exposure to export documentation, commercial negotiations, and international trade fairs desirable.