Location: Noida
Role summary
Lead strategy and execution to convert product samples into repeat sales, reduce unnecessary sample distribution, and drive overall cost reduction across the sample-to-order lifecycle. You will partner with sales, product, marketing, supply chain, and finance to build scalable processes, KPIs, and incentives that maximise ROI from sample investments.
Key responsibilities
Develop and implement a company-wide sample conversion strategy to increase sample-to-order rates and lifetime value.
Design and enforce standardised sample policies (eligibility, formats, quantities, delivery modes) to minimise waste and misuse.
Introduce segmentation and targeting (by account size, vertical, geography) to prioritize sample allocation toward high-conversion prospects.
Establish KPIs and dashboards (sample conversion rate, cost per sample, cost per converted order, ROI of sample programs) and report to senior leadership.
Collaborate with product and R&D on sample formats (mini-variants, digital demos, test kits) that reduce cost while preserving impact.
Work with supply chain and operations to reduce sample production and logistics costs through batch planning, cheaper materials, or alternate packaging.
Drive process automation where feasible (sample requests, approvals, fulfilment tracking) to reduce manual overhead and errors.
Train and coach sales teams on consultative selling techniques post-sample, and run regular reviews of sample outcomes.
Lead cross-functional projects to implement cost-savings initiatives and ensure change adoption.
Desired Candidate Profile
· Proven track record of improving sample-to-sales conversion, reducing sample costs, or similar cost-optimization achievements.
· Strong analytical skills; experience using CRM, BI tools, and Excel for data-driven decision-making.
· Experience managing cross-functional initiatives with product, operations, logistics, and finance.
· Excellent stakeholder management, negotiation, and presentation skills.
· Comfortable designing and implementing process changes and automation.
· Bachelor’s degree in Business, Sales, Marketing, Supply Chain, or related field; MBA preferred.
Must-Have Skills
Sample-to-sales conversion management
Project sales coordination
Customer relationship management
Follow-up and negotiation skills
Market mapping and lead tracking
MIS reporting and data management
Communication and interpersonal skills