Senior Deputy General Manager- Sample Sale

Location: Noida

Role summary
Lead strategy and execution to convert product samples into repeat sales, reduce unnecessary sample distribution, and drive overall cost reduction across the sample-to-order lifecycle. You will partner with sales, product, marketing, supply chain, and finance to build scalable processes, KPIs, and incentives that maximise ROI from sample investments.

Key responsibilities

• Develop and implement a company-wide sample conversion strategy to increase sample-to-order rates and lifetime value.

• Design and enforce standardised sample policies (eligibility, formats, quantities, delivery modes) to minimise waste and misuse.

• Introduce segmentation and targeting (by account size, vertical, geography) to prioritize sample allocation toward high-conversion prospects.

• Establish KPIs and dashboards (sample conversion rate, cost per sample, cost per converted order, ROI of sample programs) and report to senior leadership.

• Collaborate with product and R&D on sample formats (mini-variants, digital demos, test kits) that reduce cost while preserving impact.

• Work with supply chain and operations to reduce sample production and logistics costs through batch planning, cheaper materials, or alternate packaging.

• Drive process automation where feasible (sample requests, approvals, fulfilment tracking) to reduce manual overhead and errors.

• Train and coach sales teams on consultative selling techniques post-sample, and run regular reviews of sample outcomes.

• Lead cross-functional projects to implement cost-savings initiatives and ensure change adoption.

Desired Candidate Profile

·    Proven track record of improving sample-to-sales conversion, reducing sample costs, or similar cost-optimization achievements.

·        Strong analytical skills; experience using CRM, BI tools, and Excel for data-driven decision-making.

·        Experience managing cross-functional initiatives with product, operations, logistics, and finance.

·        Excellent stakeholder management, negotiation, and presentation skills.

·        Comfortable designing and implementing process changes and automation.

·        Bachelor’s degree in Business, Sales, Marketing, Supply Chain, or related field; MBA preferred.

Must-Have Skills

• Sample-to-sales conversion management

• Project sales coordination

• Customer relationship management

• Follow-up and negotiation skills

• Market mapping and lead tracking

• MIS reporting and data management

• Communication and interpersonal skills