Designation: Area Sales Manager (ASM)
Experience: 8–12 Years
Qualification: Graduate (MBA preferred)
Location: Berhampur
Role Purpose
To lead and drive sales growth for Somany Bathware products within the assigned area through effective channel sales management, dealer network expansion, market development, and team handling.
Roles & Responsibilities
Achieve area sales targets through effective dealer/distributor management and channel sales activities.
Develop and implement sales strategies to increase market share and business growth within the assigned territory.
Appoint new dealers/distributors and strengthen the existing channel network through market mapping.
Build and maintain strong relationships with dealers, distributors, architects, contractors, builders, plumbers, and influencers.
Lead, guide, and monitor the sales team to ensure achievement of sales and collection targets.
Conduct regular market visits to identify new business opportunities and monitor competitor activities.
Ensure effective execution of branding, promotional activities, dealer meets, plumber meets, and market activation programs.
Monitor collections and outstanding payments as per company policy.
Analyze market trends, competitor strategies, and customer feedback and share actionable insights with management.
Drive product visibility, placement, and retailer engagement across the assigned market.
Desired Candidate Profile
Must have 8–12 years of experience in channel sales.
Preferred industry exposure in Bathware, Sanitaryware, Tiles, Pipes, Paints, Building Materials.
Strong experience in dealer/distributor management, market expansion, and team handling.
Proven track record of achieving sales targets and driving business growth.
Strong network within the local market and exposure to project sales will be an added advantage.
Excellent communication, negotiation, leadership, and relationship management skills.
Strong analytical and problem-solving abilities with a result-oriented approach.
Ability to handle multiple markets and work effectively in a competitive environment.
Must Have Skills
Channel Sales
Dealer/Distributor Management
Team Handling
Business Development
Market Expansion
Relationship Management
Sales Planning & Execution
Market Intelligence
Negotiation & Communication Skills