Job Description: Lead – Marketing, EzyFix
Business Vertical: Tile Adhesives & Waterproofing
Function: Marketing
Experience: As per the approved role requirement
Qualification: MBA in Marketing or Business Management
Travel: Extensive travel as per business requirements
Role Overview
We are looking for a marketing professional to lead BTL and Trade Marketing initiatives for EzyFix, driving brand visibility, dealer engagement, channel activation and market development. The role will work closely with Sales teams to execute impactful on-ground marketing programmes, strengthen relationships with trade partners and influencers, and support business growth across markets.
Key Responsibilities
1. BTL & Trade Marketing
Plan and execute BTL campaigns, on-ground activations, outdoor branding and local market promotions.
Drive dealer branding, retail visibility, point-of-sale materials (POSM), merchandising and product displays.
Ensure effective implementation of marketing activities across dealer, distributor and retail networks.
2. Dealer & Influencer Engagement
Organise dealer and distributor meets, contractor meets, applicator engagement programmes, product demonstrations and promotional events.
Develop engagement initiatives for contractors, tile applicators and other relevant product influencers.
Support product awareness, brand preference and repeat engagement through trade-focused activities.
3. Sales & Channel Collaboration
Work closely with Sales teams to identify market requirements, prioritise territories and plan relevant marketing interventions.
Support dealer activation, channel engagement, product visibility and market penetration.
Align marketing activities with business priorities and sales objectives.
4. Brand Visibility & Campaign Execution
Execute local and regional brand campaigns, promotional schemes, exhibitions and product launches.
Coordinate with agencies, vendors and internal teams for creative development, production and timely execution.
Maintain consistency in brand communication and visibility across trade touchpoints.
5. Budget & Performance Management
Manage marketing budgets, vendor coordination, campaign timelines and execution quality.
Track campaign effectiveness through relevant measures such as outlet coverage, visibility, participation, engagement and business impact.
Conduct market visits and monitor competitor activities to identify opportunities for improvement.
6. Product & Market Support
Support product launches, promotional communication and product awareness initiatives.
Gather market and channel feedback to support marketing plans and business decisions.
Coordinate with relevant internal teams to ensure marketing initiatives address market needs.
Candidate Profile
MBA in Marketing or Business Management.
Experience in BTL Marketing, Trade Marketing, Retail Marketing, Brand Activation or Channel Marketing.
Experience in tile adhesives, waterproofing, construction chemicals or other allied building-material industries will be an advantage.
Candidates from paints, cement, pipes, tiles, sanitaryware, electricals or similar product categories may also be considered.
Strong understanding of dealer/distributor networks, retail branding, POSM, outdoor branding and on-ground activation.
Experience engaging dealers, contractors, applicators, painters, electricians or other channel influencers, depending on the product category.
Ability to work closely with Sales teams and manage agencies, vendors, budgets and multiple market-level activities.
Willingness to travel extensively as required by the role.
Key Success Factor: Strong hands-on BTL and Trade Marketing capability, with the ability to translate marketing activities into improved trade engagement, brand visibility and market presence.