GoHighLevel (GHL) Specialist — Automation & Customer Support (Gym Business)

Build and run the GHL systems that turn leads into members and keep members coming back — and be the go-to support for the gym team using them.

About the Role

Seamless Assist places AI-fluent virtual assistants with growing businesses and builds the automation systems they run. We are hiring a GoHighLevel Specialist on behalf of our client, a US-based gym business. This is a fully remote role.

The gym runs its lead follow-up, trial bookings, member communication, and retention campaigns through GoHighLevel. This hire owns that platform end to end — building the automations that drive memberships and supporting the owner and front-desk team who use it every day.

Role Details

• Industry: Health & Fitness — Gym

• Reports to: Gym Owner

• Type: Full-time · 40 hours/week

• Hours: US Eastern Time (EST) business hours

• Rate: TBD

• Location: Remote

• Tools: GoHighLevel (GHL), Zapier / Make / n8n, gym management software (e.g., Mindbody, ABC Glofox, PushPress, Zen Planner), Claude, ChatGPT, Gemini, Google Workspace

Key Responsibilities

GHL Automation & Build

• Build and maintain lead nurture workflows — speed-to-lead SMS/email, trial class and intro session booking, and follow-up for leads who don't book

• Automate the member journey — class and appointment reminders, no-show follow-up, new-member onboarding, and milestone check-ins

• Run retention and reactivation campaigns — lapsed and frozen members, expiring memberships, failed payments, and win-back offers

• Set up and manage pipelines, calendars, forms, surveys, landing pages/funnels, custom fields, and tags

• Build and send email and SMS campaigns — promotions, challenges, events, and monthly member newsletters

• Automate review requests and referral campaigns

• Integrate GHL with the gym's management software, payment tools, and ad lead sources via native integrations, Zapier, Make, n8n, or webhooks

Customer Support

• Serve as first-line GHL support for the gym owner and front-desk/sales staff

• Manage and respond to member and lead inquiries in the GHL Conversations inbox within agreed response times

• Troubleshoot broken workflows, failed sends, calendar sync errors, A2P/10DLC and email deliverability problems, and integration failures

• Train gym staff on using GHL through live walkthroughs and short recorded videos

• Escalate billing, platform-level bugs, or out-of-scope requests to the gym owner with a clear summary

Reporting, Documentation & Improvement

• Build dashboards that track leads, trial bookings, show rates, conversions to membership, and retention

• Write SOPs and how-to guides for every recurring build and support issue

• Audit the account for broken, duplicate, or unused workflows and recommend clean-up

• Use AI tools to speed up campaign copy, troubleshooting, and documentation

Who Will Succeed

• Has built real GHL automations for live businesses — ideally gyms, studios, or other membership businesses

• Understands how a gym makes money: leads, trials, memberships, retention

• Patient and clear with busy, non-technical owners and staff

• Systems thinker who documents as they go and hates fixing the same problem twice

• Takes initiative — spots what is broken or missing and raises it before the owner does

Experience & Skills

Required

• 2+ years of hands-on GoHighLevel experience building workflows, pipelines, funnels, and campaigns for live businesses

• 1+ year providing customer or technical support

• Working knowledge of Zapier, Make, n8n, or webhooks

• AI fluency — actively uses AI tools (Claude, ChatGPT, Gemini) to build, write, and troubleshoot faster

• Able to work US Eastern Time (EST) business hours

• Exceptional written and spoken English

• Understanding of email and SMS deliverability, including A2P 10DLC registration

• Reliable high-speed internet and a dedicated workspace

Preferred

• Experience with gyms, fitness studios, or other membership-based businesses

• Experience with gym management software (Mindbody, ABC Glofox, PushPress, Zen Planner, or similar)

• GHL Admin certification

• Familiarity with GHL Conversation AI / AI Employee features

• Experience running Facebook/Instagram lead-gen campaigns into GHL