Product Marketing Specialist

Job Title: Product Marketing Specialist
Location: Chennai
Work Mode: Work From Office
Experience: 3+ Years
Employment Type: Full-Time

Job Summary:
Drive business growth by building strong client relationships, identifying new opportunities, and delivering impactful SaaS solutions through consultative selling and strategic engagement.

About the Role

We are seeking a creative and results-driven Product Marketing Specialist to join our growing marketing team. The ideal candidate will be responsible for creating compelling content, managing digital marketing initiatives, driving brand awareness, and supporting lead generation efforts across multiple digital channels. This role requires close collaboration with Sales, Product, Marketing, and Customer Success teams to deliver impactful marketing campaigns and enhance the company's digital presence.

Key Responsibilities

Website Content Management

• Develop, manage, and optimize website content to improve user engagement and conversions.

• Create landing pages, solution pages, customer success stories, and other website assets.

• Ensure all content is SEO-optimized and aligned with the company's messaging strategy.

Content Marketing

• Create high-quality marketing content including blogs, whitepapers, case studies, one-pagers, brochures, and product collateral.

• Translate technical product features into clear, customer-focused value propositions.

• Maintain consistency in brand voice across all marketing materials.

Social Media Management

• Manage and execute the social media content calendar across platforms including LinkedIn, X (Twitter), Instagram, and YouTube.

• Create engaging posts, graphics, short-form videos, and promotional campaigns to increase brand awareness and audience engagement.

• Monitor social media performance and optimize content strategies.

Product Marketing

• Support product launches by developing marketing collateral and launch assets.

• Create product positioning and messaging that effectively communicates business value.

• Develop customer-focused content that supports the sales and customer success teams.

Cross-Functional Collaboration

• Partner with Sales, Product, Marketing, and Customer Success teams to ensure consistent messaging across all customer touchpoints.

• Collaborate with stakeholders to understand business objectives and translate them into effective marketing campaigns.

Performance & Analytics

• Track website and campaign performance using analytics tools.

• Monitor digital marketing metrics and identify opportunities for content optimization.

• Use data-driven insights to improve engagement, lead generation, and campaign effectiveness.

Required Qualifications

• 3–5 years of experience in Content Marketing, Digital Marketing, or Product Marketing.

• Proven experience in creating content that improves customer engagement and lead generation.

• Excellent written and verbal communication skills with strong editing and storytelling abilities.

• Experience working with CMS platforms and website content management.

• Strong understanding of SEO best practices and digital marketing principles.

• Hands-on experience with Google Analytics, HubSpot, SEMrush, or similar marketing analytics platforms.

• Experience using Canva, Figma, Adobe Creative Suite, or similar design tools.

• Ability to create engaging digital assets including graphics and short-form videos.

• Strong analytical, organizational, and project management skills.

• Ability to work collaboratively in a fast-paced, cross-functional environment.

Preferred Skills

• B2B SaaS or Technology industry experience.

• Product marketing and go-to-market (GTM) campaign experience.

• Knowledge of demand generation and lead nurturing strategies.

• Familiarity with customer journey mapping and conversion optimization.