Drive on-ground growth and direct customer acquisition as our BTL Marketing Lead. You will own the strategy and operational execution of targeted activations across corporate hubs, public sector undertakings (PSUs), educational institutions, and residential communities, turning local engagement into a high-converting pipeline of qualified leads.
Design and execute high-converting BTL campaigns—including corporate sessions, PSU partnerships, campus drives, and residential society events—aligned with lead quotas.
Organize on-ground health camps, awareness drives, and community activations to expand local brand presence and capture direct demand.
Partner with regional sales teams to align event calendars, audience targeting, and location footprints with revenue goals.
Source, negotiate, and finalize strategic partnerships with corporate managers, institutional leaders, and community associations.
Manage end-to-end event logistics, agency partners, branding vendors, and on-site setup to ensure flawless execution.
Track lead attribution, calculate cost-per-acquisition, and deliver activity reports with actionable ROI analysis.
Enforce strict compliance with brand guidelines and visual standards across all field touchpoints.
3–5 years of dedicated experience executing BTL activations, field marketing campaigns, or corporate engagement programs.
Demonstrated track record of meeting or exceeding lead generation targets through physical events and partnerships.
Strong project management skills with proven capability in vendor negotiation and logistics coordination.
Analytical capability to track funnel metrics, campaign performance, and operational budgets.
Ability to work full-time onsite with local travel required for venue setups, partner meetings, and event supervision.
Pre-existing network of relationships with corporate HR leads, facility managers, or residential association boards.
Prior experience scaling field marketing efforts within healthcare, financial services, or consumer services.
Background in building creative, interactive booth experiences that maximize attendee engagement.
Competitive base salary with performance-linked incentives tied directly to pipeline performance.
Clear autonomy over local campaign budgets, partner strategy, and activation playbooks.
Comprehensive healthcare coverage and dedicated professional development resources.